Transformers touch down at Character World

INTERNATIONAL LICENSING BUSINESS, Character World has launched a new Transformers range inspired by the release of the eagerly awaited Transformers: The Last Knight movie.

The action movie, featuring stars Mark Wahlberg, Stanley Tucci and Josh Duhamel is set to be the latest in a string of hits for the Transformers series with a new war between humankind and the giant robots hitting the big screen.

Character World’s exclusive Transformers duvet covers will be available across the UK and Europe in retailers and online.

Tim Kilby, brand director at Character World, said: 

“We know fans are thrilled to see Optimus Prime and Bumblebee back in cinemas. Our previous action hero ranges have all proved popular with consumers and we anticipate this range will also see high demand.

“The eye-catching, power-punching designs will be a great addition to any Transformer fan’s bedroom.

“The latest film in the franchise will be sure to spawn a new generation of fan – young and old!”

The new Transformers range joins Character World’s extensive boys licensing portfolio including Pokémon, DC Universe and Marvel.

Founded in 1998, Character World works with some of the world’s leading entertainment companies. It supplies retailers across the UK including Asda, Next, Tesco and John Lewis; as well as a range of major European retailers.