Packaging is usually a consumer’s first point of contact, and that’s why we take it as seriously as our product. Customers are drawn to products that look great, and packaging forms a key part in marketing a product – ensuring it sells. 

We also remember that packaging also has a function, it has to protect what is inside, it has to allow for easy storage and distribution. 

It provides information to the customer, about what it is, and draws attention to itself on a shelf full of competing products.