LEADING licensing business Character World is experiencing European success after securing a European license to design and produce a Lego Jurassic bedroom collection. Buckle up for this exciting and trendy bedding collection which will be launching from later this year.
The acquisition of this license to cover the whole of Europe comes as the business continues an ambitious international growth drive.
Lego Jurassic has seen a huge surge in popularity for Character World following the release of Jurassic World Movie in cinema’s from June 2018.
Tim Kilby, brand director at Character World said:
“After the amazing box office success of the Jurassic World : Fallen Kingdom movie, I’m delighted to added Lego Jurassic World to our portfolio of Lego branded Homewares available across Europe from January next year, with an earlier launch in Next in times for Christmas shopping.”
Lego Jurassic is one of Character World’s large portfolio of Lego licenses including Lego, Lego Batman, Lego Ninjago and Lego Star Wars.
Founded in 1998, Character World works with some of the world’s leading entertainment companies and brands. It supplies retailers across the UK including John Lewis, Next, Tesco and Dunelm as well as retailers across Europe.