Character World today announced a new partnership with Epic Games to create a range of Fortnite™ home textiles.
The new Fortnite-branded collection will feature duvets, cushions, fleeces and selected accessories for both adults and youth.
Danny Schweiger, MD, Character World LTD, said: “We are thrilled to partner with Epic Games to create our range of Fortnite home textiles for all our European retailers. Character World is well-known for bringing iconic brands to homes across Europe and this range will be a true celebration of Fortnite’s global and cultural significance.
“Fortnite is a must-have brand that can only get stronger and stronger thru 2019 and beyond. At Character World we will endeavour to maximise all retail opportunities with our innovative products and designs,” he added.
“Our players have such passion when it comes to Fortnite. Partnering with Character World gives us the opportunity let them make it part of their home lifestyle,” added Mark Rein, co-founder of Epic Games.
The collection will be available for purchase from retailers throughout Europe next year.
Fortnite is the action building game from Epic Games that lets you drop into a massive 100-player PvP Battle Royale or team up with friends in a co-op campaign to Save The World against a horde of monsters. Craft and loot in giant worlds where no two games are ever the same. Fortnite Battle Royale is free and available on PC, Mac, PlayStation 4, Xbox One, Switch, iOS, and Android.
The partnership was brokered by IMG, Fortnite’s exclusive worldwide agency for consumer products licensing.
Founded in 1998, Character World works with some of the world’s leading entertainment companies. It supplies retailers throughout the UK including Primark, Next, Sainsbury’s and John Lewis, as well as retailers across Europe. www.characterworld.com
About Epic Games
Founded in 1991, Epic Games is the creator of Fortnite, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic’s Unreal Engine technology brings high-fidelity, interactive experiences to PC, console, mobile, AR, VR and the Web. Unreal Engine is freely available at unrealengine.com. For more information on the studio, visit epicgames.com and check out @EpicGames.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.