Cars Race To Character World

INTERNATIONAL LICENSING BUSINESS, Character World has launched a new Cars 3 range inspired by the release of the eagerly-anticipated third instalment of the film franchise.

The movie, released on 14 July in the UK, features a star-studded cast including Owen Wilson as the voice of Lightening McQueen, who must prove to a new generation of race cars that he still holds the crown as the best in the world.

Character World has designed and produced a full Cars 3 range, including duvet sets, bean bags, curtains and cushions. It is available online and in stores across the UK and Europe.

Tim Kilby, brand director at Character World, said:

‘‘We know fans can’t wait to see the return of Lightening McQueen and the gang. Our previous Cars range proved extremely popular with consumers, and we expect demand will be just as high this time around.

‘‘The vibrant reds and blues within our designs are sure to brighten the bedrooms of both current fans, as well as a new generation of fans who will meet the characters for the first time.”

Cars 3 joins Character World’s extensive boys licensing portfolio, which includes Star Wars, Marvel, LEGO and Pokémon.

Founded in 1998, Character World works with some of the world’s leading entertainment companies. It supplies retailers across the UK including Asda, Next, Tesco and John Lewis; as well as a range of major European retailers.