Barbie + Primark
Iconic brand Barbie expands its licensed franchise into homeware with an all-new Primark partnership, introducing a fun and stylish bedding collection launching from May this year.
Exclusively designed for Primark, the range is a must-have bedroom essential for new and existing Barbie fans. Inspired by the iconic Barbie logo, the bedding is designed with an on-trend colour scheme consisting of a soft pink and muted grey palette, reflecting Barbie’s strong aesthetic that’s true to the brand.
The spring bedding collection comprises of reversible print duvet sets available in single, double and king sizes along with a Barbie fleece blanket available in June.
Gemma Daniels, Associate Manager consumer products said: “We are thrilled to be expanding the Barbie brand into homewares, strengthening our fashion heritage in partnership with trusted high street fashion chain Primark with a beautiful capsule collection that is perfect for younger and older fans of the brand.”
Single – £15, Double – £18, King – £20, Fleece £6.00
Barbie lines will be available in all Primark stores.