About Us

Founded as a family business in 1998 by Tommy Schweiger and his son Danny. Mark Schweiger joined in 2002. Tommy Schweiger retired in 2008 leaving Danny & Mark to lead & drive the business with passion, as joint MDs along with a fantastically talented team around them.

The business goes from strength to strength with the backing of private equity company Palatine since December 2014.

Company

We know how important a good night’s sleep is to a child and that their bedroom is the one place they can truly express themselves and where the best loved characters become part of their world. At Character World we create exciting products to transform every child’s bedroom into a room for imagination.

Character World was founded as a family business in 1998 by Tommy Schweiger and his son Danny with Mark Schweiger joining the business in 2002. Tommy Schweiger retired in 2008 leaving Danny and Mark to lead and drive the business as joint MDs, surrounded by a fantastically talented team.

The business goes from strength to strength with the backing of private equity company Palatine since December 2014.

Our Vision

To be the No. 1 licensed bedding and textile suppliers in Europe and to be the partner of choice.

Our sophisticated distribution network across EMEA services retailers with the very best bedding textiles from all major entertainment companies, from the world’s most popular TV shows, movies, gaming and music brands.

Our Mission

Designing & manufacturing great quality products that protect and enhance the integrity and reputation of our licensors and brands.

Serving each retailer in every territory with localised products and appropriate price points.

Maintaining our focus on innovation and service delivery with a robust social and ethical compliance policy.

Our Values

Energetic – we stop at nothing to ensure we deliver for our licensors, our retail partners and ultimately our customers.

Ambitious – we continually strive to expand our partnerships and product ranges.

Passionate – every member of our hard-working team is committed to manufacturing and supplying high-quality bedding and textiles.

Innovative – our inventive team continually develop exclusive ranges of bedding and bedroom accessories that youngsters and their parents love.

Creative – our design team create fun, eye-catching products that bring every license to life.

Our Team

Danny Schweiger

Joint Managing Director

Mark Schweiger

Joint Managing Director

Simon Gardner

Executive Chairman

Mission

To direct and steer the business, and ensure the successful implementation of the business strategy.

Mission

To formulate & successfully implement strategic plans that enable the business to exceed all stakeholder expectations.

Mission

To formulate & support Character World in the implement strategic plans that steer the business to success.

 What gets you out of bed every day?

Mark’s wake up call at 6am

What gets you out of bed every day?

My wife!

What gets you out of bed every day?

The expectation of a freshly brewed double expresso followed by either a day out working with the Character World team or a dash out on my bike or a freak out with my band or a chill out with my family!

Tim Kilby

Brand Director

Karen Creed

Creative and Product Director

Adam Howarth

Supply Chain Director

Mission

To secure the strongest brand portfolio for UK & EMEA with the right brand strategy & fantastic licensor relationships.

Mission

To ensure Character World are leading the way with high quality creative and products that are unrivalled in the market with tailor made products for discounters through to luxury retailers.

Mission

To develop and implement Supply Chain Strategies which ensure that Character World has robust operational, technical and cost management foundations

What gets you out of bed every day?

My amazing family and (get a bucket) working for one of the most dynamic companies around!

What gets you out of bed every day?

My daughter and doing something I love every day

What gets you out of bed every day?

Alarm clock!

Andreas Niedergesaess

EMEA Director

Neil Ogden

Finance Director

Nicky Lee

Sales Director

Mission

To lead and manage EMEA regions responsible for Licensing, Marketing, Sales & Distribution

 

Mission

Simplifying the reporting and forecasting of business performance

 

Mission

To continue to build, nurture and develop the sales arm of the business whilst exceeding the expectations of the investors and my fellow directors.

What gets you out of bed every day?

My passion

What gets you out of bed every day?

Desire to make businesses processes simpler whilst improving accuracy and timeliness.

What gets you out of bed every day?

The thought of the M62

How to find us